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Case Study TARGOBANK: growth through entry into automotive financing

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TARGOBANK AG & Co. KGaA has more than 90 years of experience in retail banking in the German market. It is a leader in the consumer credit business, one of the largest credit card issuers in Germany. The bank combines the advantages of a direct bank with competent advice and excellent service in its more than 360 branches as well as in the homes of its customers.

The entry into the business field of automotive wholesale and retail financing was part of the overarching growth strategy of TARGOBANK. Both from a professional and technological point of view, TARGOBANK needed a partner with extensive experience in the automotive financing  business and innovative software solutions. This is why TARGOBANK chose afb as its competent partner.

The result

  • establishment as a competitive automotive bank within a mere twelve months 
  • satified dealers 
  • support for all sales channels at the point of sale

‘We and our dealers are very satisfied with the all-round solution of afb-CMS. The dea-lers can conveniently control all financing and insurance from a single source and see directly which financing offer best fits the customer.’   

Markus Häring, Head of Dealer Cooperation & Leasing Division, TARGOBANK and Managing Director,TARGO Leasing GmbH

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