Partner Management

Partner Management is a central function within the afb Credit Management Solution (afb-CMS) for managing all the business partners involved. Linking highly effective system components to form a holistic information platform allows for a 360-degree view of business partners (e.g. customers/consumers, banks and their employees, agents, trading partners and their sellers, manufacturers, insurance companies, service providers etc.). By providing information and framework conditions for the partners involved in the business processes, Partner Management forms the basis of the entity of all processes and operations of afb-CMS.

Consistent focus by the organisation on the market and its customers, systemising sales and marketing processes and activity management are essential for survival in today’s world and form an integral part of corporate strategy. Central objectives are customer acquisition, customer retention, customer focus and utilisation of customer potential. The module group Partner Management provides optimal mapping of these customer relationship management (CRM) functions and enables integration with additional CRM systems.

Services Partner Management

  • Convenient, workflow-oriented selection of business partners through defined search parameters and pre-set filters for e.g. overdue actions
  • Centralised management of all business partners (individuals and legal entities) with contact, address and master data as well as supporting plausibility checks
  • Customisable roles and linkages link business partners into relationships (1:1, n:1, 1:m, n:m), for example to represent beneficiary units, groups of companies, risk sharing with registration of equity investments and shares, relationship trees give a clear overview of these relations
  • Detailed access control of users to the afb-CMS functions by assigning permissions according to rights groups and password policies
  • Account management of business partners' payments accounts can be differentiated through for example disbursement accounts, commission accounts, subsidy accounts, repayment accounts, mapping of all SEPA requirements
  • Rating taking into consideration qualitative and quantitative criteria (hard and soft facts), integration of external rating engines, integrated decision-making and prolongation management
  • Activity management for marketing and sales activities, partner-related actions for rating, decision and processing of e.g. credit lines, tracking and resubmission functionality
  • Determining credit lines, conditions and parameters for the control of business processes
  • Central overview of all a business partner's services (offers, applications and contracts)

    Advantages at a glance

    • Integrated system: afb-CMS covers the entire lifecycle of business partner applications and contracts in one integrated, web-based system.
    • Managing business partners and 360 degree view: centrally record and maintain master data. Flexible search functions and predefined filters facilitate search and selection. The interplay of powerful components on a holistic information platform allows a 360-degree view of the business partners.
    • Clear presentation of performance: displays all of a partner's services and transactions at a glance; with a direct link to related information.
    • Intelligent relationship management: partners are linked to each other via an intelligent relationship logic and integrated into a hierarchical structure. A relationship tree displays the roles and relationships of a single business partner. Business partners are created only once. Duplicates are identified and consolidated.
    • Individual rights and access control: centrally manage users and their role-based access rights. Passwords are assigned based on the financial services provider's security policies.


    • Efficient activity management: financial services providers and their partners can initiate and track marketing and sales campaigns for selected target groups. The functions also support partner communication as well as loan approval and processing.
    • Meaningful rating of business partners: rating is repeated at predetermined intervals or in case of major changes. The evaluation happens automatic and takes into account qualitative and quantitative characteristics.
    • Decision within the framework of the risk strategy: the afb-CMS makes the credit decision based on the criteria and rules defined by the financial services provider. This ensures compliance with standardised and centralised guidelines and regulatory requirements.
    • Opening up sales potential: current contract data in combination with other contact information supports new business and initiatives in cross-selling.
    • Productive sales management: existing information on business partners is integrated and can be subjected to specific analyses. 


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