Partner Management is a central function within the afb Credit Management Solution (afb-CMS) for managing all the business partners involved. Linking highly effective system components to form a holistic information platform allows for a 360-degree view of business partners (e.g. customers/consumers, banks and their employees, agents, trading partners and their sellers, manufacturers, insurance companies, service providers etc.). By providing information and framework conditions for the partners involved in the business processes, Partner Management forms the basis of the entity of all processes and operations of afb-CMS.
Consistent focus by the organisation on the market and its customers, systemising sales and marketing processes and activity management are essential for survival in today’s world and form an integral part of corporate strategy. Central objectives are customer acquisition, customer retention, customer focus and utilisation of customer potential. The module group Partner Management provides optimal mapping of these customer relationship management (CRM) functions and enables integration with additional CRM systems.